A Reading hot tub dealer was on hand to see world record swimming champion Michael Phelps make a splash at the International Pool Spa Patio Expo in Las Vegas when he dived into the high profile launch of his signature range of swim spas by Master Spas.

Phelps and his personal coach Bob Bowman, who has twice been named USA Swimming’s Coach of the Year, have teamed up with the engineering design team at Master Spas to create a full line of new swim spas within the officially titled Michael Phelps Signature Swim Spas by Master Spas range.

Speaking after the November launch at the Mandalay Bay Convention Centre in Las Vegas, Master Spas UK dealer Sunil Sharma said: “I was very impressed with the product launch in Las Vegas and I think that the unique, patented Wave Propulsion Technology system will not only be great for professional swimmers like Michael Phelps but also for anyone who wants to swim or walk against the clear water resistance it creates.”

Sunil is now making preparations at his Aqua Hot Tubs showroom for a big promotion of the swim spa in the New Year to coincide with the global promotion.

“We have sold off our previous line of the Master Spas H2X swim spas to make room for the Michael Phelps Signature model to be delivered in mid January,” revealed Sunil.

“There is a lot of global promotion for this launch and I think it will benefit everyone selling these swim spas. We will now be inviting people to come and see it and wet test it in our showroom and we will be promoting it locally to swimming clubs and the community as a whole.

“I believe the instant name recognition of Michael Phelps will be a big boost for sales as people in the UK don’t really remember brand names when it comes to purchasing hot tubs and swim spas but they will instantly know this one.”

Phelps and American Hall of Fame swim coach Bowman, in conjunction with Master Spas, will ensure that global promotion of swim spa continues in 2011 as they will be actively promoting the sport of swimming and the health benefits associated with aquatic exercise and spa therapy.

“One of the biggest goals I have in my career is to grow the sport of swimming in as many ways as possible, and the ability to partner with Master Spas’ to create a signature line of swim spas is another unique way to help the sport,” revealed Phelps, who holds more gold medals, world championships and world records than any other swimmer,

He added: “Our goal with this line of swim spas is to create more and better opportunities for everyone interested in swimming, from exercise enthusiasts through the next generation of competitive swimmers.”

Bowman, who is the CEO and Head Coach of North Baltimore Aquatic Club, revealed: “We designed the Michael Phelps Signature Swim Spa by Master Spas’ as an efficient and effective training tool for competitive swimming. But our goal was to create a swim spa that can apply to individual fitness levels as well.”

The World Swimming Coaches Association’s Coach of the Quadrenium (2005-08) and four-time recipient of the American Swim Coaches Association’s Coach of the Year award, added: “Aquatic exercise is extremely beneficial for building overall strength and endurance.”